About Us

ABOUT LOCK IN

Lock In isn’t about motivation.

It’s about commitment.

It’s the moment you stop waiting for the “right time” and decide to take ownership — of your health, your mindset, and your future.

Lock In was built for those who choose discipline over comfort.

For the early mornings, the late nights, and the days you show up even when you don’t feel like it.

This brand exists to support that mentality through performance gear designed with intention — simple, functional, and built to last.

Lock In isn’t a slogan.

It’s a state of mind.

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FOUNDER’S NOTE

For years, I put off getting in shape.

There was always a reason, always an excuse.

Eventually, I made a decision — to lock in.

As a first-generation Mexican American, life came with real challenges. But committing to fitness became the turning point that changed everything. The discipline built through consistent training didn’t stay in the gym — it carried into every part of my life.

My mental health improved.

My focus sharpened.

Stress became manageable.

Resilience became non-negotiable.

That same discipline strengthened my relationships and fueled my professional growth. More importantly, it showed me what’s possible when you stop negotiating with yourself and start committing fully.

This journey means more than personal success. It represents setting a higher standard and creating a roadmap for others — proof that with pasión, perseverance, and discipline, greatness is built one day at a time.

Lock In isn’t just how I train.

It’s how I live.

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OUR COMMITMENT

We stand behind every product we release.

If it doesn’t meet your standards, it doesn’t meet ours. That’s why every order is backed by a 30-day guarantee.

Because discipline is a long game — and so is this brand.

— Founder, LOCK IN